NFTs: Merchandising & Collectibles

An NFT is a digital asset that represents real-world objects like art, music and videos.    EAM is focused on where we’re headed with NFTs.  Working with our artist creators we are selecting their best assets for the NFT marketplace. The blockchain technology inherent in each NFT  uses “smart contracts," which are lines of code written for each NFT that automatically executes the terms of the conveyance of any interest in each NFT, such as giving EAM and our creators a cut of the resale total each time the NFT is resold in the future.  EAM will have the ability to verify, easily track and reap resale money from NFTs, as well as gather valuable fanbase data.

NFTs are highly fan-centric, offering people the chance to own a digital piece of art which represents their fandom for an artist, while at the same time, making an investment in something they can potentially resell for much more money down the line. Music artists, like Kings of Leon and Steve Aoki, have sold NFTs for millions of dollars. Even lesser-known artists, such as Vérité and Zack Fox, have made tens of thousands of U.S. dollars selling NFTs. The artist Young and Sick had only 27,000 followers on Instagram when he sold an NFT for $865,000.

For our EAM artists the other value of NFTs is their “unlockables” feature — basically, we can include additional perks within the smart contract of an NFT. These can range from a one-on-one video call with a fan to shoutouts or physical products, or even selling an ownership of a song.    

We view NFTs as a new, exciting and extremely valuable income stream with the potential to create a multi million dollar asset overnight. In addition, with our connection to iconic music artists,  EAM is poised to orchestrate the sale of traditional physical merchandise and collectibles.